At King of Football Shirts, authenticity is at the heart of what we do. We are passionate collectors and football fans ourselves, and we understand how important it is that every shirt we sell is 100% genuine.
That’s why every item we list goes through a careful sourcing and verification process before it ever reaches our store.
How We Source Our Shirts
We source shirts from a wide range of trusted channels across the UK and Europe. These include:
• Private collectors
• Football fans selling their personal collections
• Online marketplaces
• Shirt traders and specialist sellers
• Direct purchases from individuals through our “Sell Your Shirts” service
Because many of the shirts we sell are vintage or pre-owned, each piece often has its own story and history.
We are extremely selective about what we buy. If there is any doubt about authenticity, we simply don’t list the shirt.
Our Verification Process
Every shirt is carefully inspected before being listed for sale. This includes checking:
Manufacturer labels and tags
We check that branding, labels and internal tags match the correct manufacturer for that season.
Product codes and identifiers
Modern shirts from brands like Nike, Adidas and Puma contain unique product codes. These codes are verified to ensure they correspond to the correct shirt model.
Material and stitching quality
Authentic shirts use specific materials and construction methods that differ from counterfeit versions.
Badges, sponsors and printing
We examine club crests, sponsor logos, stitching and printing quality to ensure they match genuine production standards.
Historical accuracy
Our experience in vintage football shirts allows us to cross-check design details with the correct season and competition.
Experience With Vintage Football Shirts
Football shirts from the 1990s and early 2000s were produced very differently from modern kits. Over the years we’ve handled thousands of shirts from many leagues and eras, which helps us quickly identify inconsistencies that may indicate a replica or counterfeit.
Our knowledge comes from years of collecting, trading and researching historic football kits.
Transparency With Condition
Many of the shirts we sell are vintage items that may show signs of age or wear. We always clearly describe the condition of each shirt and include detailed photos so you know exactly what you are buying.
Authenticity is separate from condition — a shirt can be well-worn and still be completely original.
Our Promise
We guarantee that every shirt sold on our store is authentic and original.
If you ever have concerns about an item you’ve purchased, please contact us and we will always work to resolve the issue.
Our reputation is extremely important to us, and we are committed to providing football fans and collectors with genuine shirts they can trust.